What’s in it for me? That’s what your employees may be asking themselves when they hear about your wellness program. It’s a natural question. People are encouraged to do something if it will provide a benefit or the alternative would have a greater cost. Here are a few tips, based on motivation theory, to make recruitment for your wellness program a success.
It is also important to give your members context to understand that the program goals and expectations are achievable. Email or notice reminders go a long way. Here’s some sample text:
“The average American walks 5,117 steps per day. Adding an extra 15-minute brisk walk (about 1,500 steps) in your day could get you to that 6,000 step goal!”
You can also add a comment to the challenge discussion board sharing fitness facts and asking members what they are doing to meet their goals. Members can learn from each other and encourage others in their fitness goals.
Make Goals ClearRewards, either financial or non-financial, can work well as motivation for wellness program participation if you clearly identify specific targets, such as step goals or other desired behaviors. Examples:
|Member registers by deadline||Entered into a raffle for a fitness tracker|
|Member reaches 8,000 steps/day average during challenge||Receives gift card to local coffee shop|
|Team with the highest step average and highest member participation||Healthy, catered lunch party|
|Member reaches 300,000 total steps during challenge||$200 discount on health insurance premium|
|Member who improved the most throughout the challenge||Coffee meeting with CEO or other executive|