Walker Tracker would love to help you realize your custom map. We love seeing the creative concepts and new ideas that our clients come up with, and we can provide not only our technology, but also our expertise toward bringing them to life.
Here are some tips we’ve discovered over our years of making maps and running challenges that can help your map entertain and engage your members and lead to a more successful challenge.
Aim for Even Pin Distribution
Pins are what help maps come alive. They help immerse members in the areas they’re virtually traveling and also provide regular points of engagement. We find that the most successful maps spread pins regularly throughout the route. When designing a map, try to avoid long stretches with no pins, such as if you needed to cross an ocean or connect a location in California to a location in Virginia.
If you can’t think of any significant locations in the intervening area, consider adding a general message or bit of trivia that’s not specific to any place.
Add Calls to Action
For many pins, all you need is a picture and a description. Providing background and a good photo of a natural wonder or famous hiking trail will help transport members and get them excited about moving and the outdoors. You can do more though! We’ve seen maps that add recipes to pins, discussion questions, or even requests for feedback.
Additions like this drive further engagement while you have your member’s attention, and can help your pins feel more like rewards.
A theme gives a sense that your current, previous, and future milestones are all building to something. This encourages activity, gives a structure to discussions, and keeps people interested in future milestones.
Find Your Theme
At its most basic, a challenge map is a series of locations connected by a path. The most successful maps are also connected by a theme. A theme gives a sense that your current, previous, and future milestones are all building to something. This encourages activity, gives a structure to discussions, and keeps people interested in future milestones. A theme also gives you a basis for writing content and creating collateral. A theme doesn’t need to be complicated; even something as simple as a seasonal theme or a common trait among locations can be enough to give a sense of structure to a challenge that helps elevate it in members’ minds.
We’re here to help you realize your map challenge, whatever that means to you. Whether you want a list of your office locations or a globe-spanning tour of historical ruins, we can help you create it. We hope these tips have given you some ideas for getting started and for making your personal challenge the best it can be.